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If NEWS had 3 versions of singles?

If NEWS had 3 versions of singles?

I know I don't usually use this lj for discussion but today I'd like to ask people a question.

How many single sales do you think NEWS is missing out on because there are only ever 2 versions of their singles,  and little difference between those two versions?

I'm not asking this as a comparative exercise between NEWS and any other JE group like KAT-TUN or Kanjani because you can't compare groups easily and you definitely can't compare totoal sales figures when there are extra versions for some fans to buy and not others.

What I am really interested in is the question of the extra sales NEWS would achieve if there were 3 versions available.

I was always impressed with whoever made the marketing decision for Kanjani in 2008 to go from 2 versions of a single to 3 with 2 Limited Edition DVD versions. And even smarter in a year when there was no concert dvd to include some concert solos.  Kanjani went from 194 000 first week sales for Wa Ha Ha to 347 000 first week sales for Musekinin Hero - I think definitely on the strength of 3 well put together versions. And even for Kyu Jo Show, which had less exciting inclusions, 2 DVD LE versions meant first week sales were around 270 000.

KAT-TUN has generally always had 3 versions of their singles, with a few exceptions, though their sales figures seem to vary wildly, possibly depending on inclusions, but again, management there are looking for angles that will sell more singles.

Someone makes the decision that 3 versions are the way to go, and then they make sure there is enough content to make it worthwhile for fans to buy at least the 2 LE versions if not all 3.

No one does that for NEWS.

It just seems crazy that they're filming the NEWS pvs and at least some behind the scenes footage and yet none of it even makes it on to a dvd for fans to keep and watch. What a pity there is no marketing plan for NEWS and seemingly no care from anyone to grow the brand.   It seems like such a waste.

So what I'm asking, and I'm not talking about attracting extra or new fans, just with the current fanbase, how many more singles could be sold if NEWS fans had the option of buying 3 versions? How many fans buys both versions now and would buy all 3? How many would just buy both LE versions? How many would buy 2 LE versions instead of just 1 LE version?

For example, starting with a current base of first week sales at 200,000  - say half of the purchasers buy both versions now and would buy 2 LE and 1 RE versions. That's an extra 70,000 sales to start with. And surely that sort of movement would also start to build interest and excitement for the future of the group.

I just think that if we do get Be Funky released as a single, it should be a Double A with a new song, and we should get  2 DVD versions both with pvs. It's not unheard of.

What do you think?



( 14 comments — Leave a comment )
May. 13th, 2010 11:33 am (UTC)
Honestly I'm not so much happy about this system of double-triple singles, I'd prefer to have a single one with everything even if it costs more.
But of course if the triple single would be like Kanjani's gift: everyone had totally different soundtrack, I'd buy all three for sure.
Instead as they did now with Sakura Girl in the end I decided to buy only the LE because (for me) it wasn't worth to buy both the editions since they are basically the same cd.

What I'm saying is that personally I'm not a crazy buyer (since I don't have money of my own ^^) so my choice depends on the contents...if Be Funky comes out with dvd and different soundtracks I'd buy both the versions ^^
May. 13th, 2010 04:13 pm (UTC)
before this i just bought one version LE but i started bought two version when Color album after that i started bought two version.
hmmm i don't mind about if NEWS release 3 version but afraid if some peoples said that they copycat others.. huhuhu u know fangirl ne >_<
but if they release it, i think its great and i never doubt to bought it all of version ahahhaks if they release 6 version i think i bought all also (impossible ne each of them have solo part in each single ahahks)
May. 13th, 2010 04:25 pm (UTC)
I don't see why they couldn't try it! I wish they would try more things again, like adding stickers or behind the scenes dvds etc. I feel like the *least* they could do is include the PV on a DVD but I'm just being selfish :P

Though I think its pretty obvious that having a DVD version, or better yet multiple DVD versions, would encourage people to buy multiple copies even more than different songs would, definitely more than simply having 1 different song and different covers do now. I also feel like DVDs are good to have because it's rare people become fans just hearing the music- they become fans after they see their personalities, how they act together, how they sing etc etc... but ah well...
May. 13th, 2010 04:39 pm (UTC)
I became a NEWS fan when they were in hiatus so when they returned, the crazy fangirl that I am, always bought all editions of their singles & albums ever since...regardless if the only difference between the editions are the bonus songs or the album art. So with that, I'd obviously bbut all the 3 editions. $Still, I can't help but be envious though that other JE groups (or even restricting it to sub-unit/solo Tegomass/Yamapi) have bonus DVDs on their LEs. I am seriously wondering what the jimusho does with all the extra NEWS footage that they have :( They can come up with more ideas for freebies not just DVD extras or more pictures... I'm just really lost why can't they do it with NEWS...
May. 13th, 2010 06:52 pm (UTC)
I wouldn't give buying everything a second thought, but i'm sure you know that. :P

I think it depends on how well they get advertised, too... CMs, radio/truck/banner/magazine ads... they don't do anything so NEWS fans aren't expecting anything so they don't have enough time to save money, if they don't have it...

I think it's highly possible if management took the time and money to hire people to do all the advertisement.
May. 14th, 2010 12:55 pm (UTC)
I think it's about repartition of the budget if we don't have DVD in cd's singles. I mean, when you compare the bonus we have in concert DVD, beside kanjani8, NEWS are the only group to have so long bonus, about many differents locations. Arashi and Kat-tun have not, kanjani8 sometimes, but not that extended.
Dvd in cd's are usually for concert part that'll be not in a DVD. And NEWS always have a DVD (thx god.)

About this question of several versions of singles , I think that could help for the sells. I oftenly buy one version only, depends on whats is on what, but if the songs are extended into 3 versions, why not!
Maybe they just decide to continue with just 2, since it was working with just that. The last sells are not incredible, even if it's cobnstant, so maybe for the next single! ^^

Oh, by the way, I don't think Be funky will be release on single, if it should have, It'll be already done infortunetely, but it will be on the album for sure!

To return to the original question, I don't know why they never decide to produtc more version for NEWS, once again a interesting question about the so secret JE! lol
May. 19th, 2010 05:20 pm (UTC)
I thought about the same things the other day.
I really want "making of"s of all the PVs..
there's always a making of of the KAT-TUN PVs which is always 15-20 min long.
I want the same for NewS.. and I want more new songs on a single.

I still hope that they will release a DVD of Pi's solo concert. but I guess the chance to get one is pretty low. :(

Funky Time...
I really want it on a single. with a karaoke version and another new song.

oh and btw.. I want a new album and a tour and I want to be there
May. 20th, 2010 10:53 pm (UTC)
I think that's good enough, because by releasing three versions of the sales will be more and more, as will many who buy all three versions of it. But I'm not sure will buy three versions of it, LOL.
May. 21st, 2010 12:10 pm (UTC)
I think we need 3 different sets
3.LE + DVD (I totally agree... we need a DVD "making of the PV" they are always so cute together >.< )

What they need to sell more is a good promotion with lots of tv shows, radio and magazines. I was so exited for the release of Sakura Girl and later so disappointed about the promotion T.T it was a great single and it deserved a much more better promotion!!

Right now i just missed them. I'm also looking forward for some news about a new single, the release of Short but Sweet DVD or maybe a tour!!!
May. 23rd, 2010 08:39 am (UTC)
I think if NEWS has 3 ver of their singles, their sales would be higher..

If not 3 ver... i hope in the LE ver, they will include a DVD (making of the PV). A lot of fans(including me) will buy this because they would love to see their idols behind the scenes

For me, my priority is to buy the LE first because there are times I can't afford them to buy both at the same time (im still a student >.<)

I hope Be funky will be released this July and I hope they will include a DVD in it
Jun. 18th, 2010 01:12 pm (UTC)
The potential of the group is constantly being wasted... I hope year 2009 was the top and we will get back to the normal slowly. I hope...
Jun. 18th, 2010 01:15 pm (UTC)
....and of course you are right. 30 seconds of PV Making sometimes somewhere and if we are lucky someone catches it in TV... I am not fan of more versions of singles and albs either. Two is enough if one would enclude some dvd. or something WORTH making it different version. And giving others the annoying third one, and compare sales is of course completely wrong.
Jul. 1st, 2010 11:52 pm (UTC)
"I just think that if we do get Be Funky released as a single, it should be a Double A with a new song, and we should get 2 DVD versions both with pvs. It's not unheard of."

Jul. 1st, 2010 11:57 pm (UTC)
Many fans have realized, that NEWS has like, no PV making clips DX
Compared to KAT-TUN, who has a making with prety much every single PV, it's unfair.

I agree with what yttenaid wrote,


Then it's up to the fans to decide which one(s) to purchase, whether it be the cheapest way of supporting them, or go all out and buy all 3.

Someone else also mentioned, that if they're gonna make a RE and LE, they should include more differences then just a track to increase the appeal of the LE.

On another note, I'm sure a lot of fans are like me, who don't have a lot of money on hand. If they do increase the versions, that means more people will be devastated (exaggeration xD) over not being able to purchase a single or support NEWS. I'm sure we all know what that feels like, ne?
( 14 comments — Leave a comment )

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